{"id":2828,"date":"2026-09-26T04:26:00","date_gmt":"2026-09-26T04:26:00","guid":{"rendered":"https:\/\/govclass.com\/academy\/?post_type=mto-course&#038;p=2828"},"modified":"2026-09-26T22:38:19","modified_gmt":"2026-09-26T22:38:19","slug":"who-buys-what","status":"publish","type":"mto-course","link":"https:\/\/govclass.com\/academy\/course\/who-buys-what\/","title":{"rendered":"WHO BUYS WHAT?"},"content":{"rendered":"<p class=\"PDq2pG_selectionAnchorContainer\" dir=\"auto\" data-start=\"291\" data-end=\"389\"><strong data-start=\"291\" data-end=\"389\">Learn how to identify the government customers most likely to buy what your business provides.<\/strong><\/p>\n<p dir=\"auto\" data-start=\"391\" data-end=\"609\">GOVCLASS\u2122 FOUNDATION \u2014 WHO BUYS WHAT? introduces the different public-sector customers businesses may encounter and explains how agency missions, responsibilities, and organizational structures create purchasing needs.<\/p>\n<p dir=\"auto\" data-start=\"611\" data-end=\"919\">You&#8217;ll learn why \u201cgovernment\u201d is not one customer; explore federal, state, local, and other public buyers; understand terms such as agency, department, office, and buying organization; and see how businesses may reach government markets as prime contractors, subcontractors, or through other market channels.<\/p>\n<p dir=\"auto\" data-start=\"921\" data-end=\"1111\">You&#8217;ll also follow a business from its service offering to a potential government buyer and learn how understanding <strong data-start=\"1037\" data-end=\"1055\">WHO BUYS WHAT?<\/strong> prepares you to begin identifying actual opportunities.<\/p>\n<p dir=\"auto\" data-start=\"1113\" data-end=\"1182\">WHO BUYS WHAT? supports the GovClass\u2122 Government Contractor Pathway\u2122:<\/p>\n<p dir=\"auto\" data-start=\"1184\" data-end=\"1251\"><strong data-start=\"1184\" data-end=\"1251\">IDEA \u2192 FORM \u2192 PROTECT \u2192 IDENTIFY \u2192 REGISTER \u2192 COMPETE \u2192 PERFORM<\/strong><\/p>\n<p dir=\"auto\" data-start=\"1253\" data-end=\"1311\">No previous government-contracting experience is required.<\/p>\n<p dir=\"auto\" data-start=\"1313\" data-end=\"1423\"><strong data-start=\"1313\" data-end=\"1345\">GovClass\u2122 Learning Standard:<\/strong><br data-start=\"1345\" data-end=\"1348\" \/>See It \u2192 Name It \u2192 Understand It \u2192 Try It \u2192 Check It \u2192 Find Your Next Step.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Learn how to identify the government customers most likely to buy what your business provides. GOVCLASS\u2122 FOUNDATION \u2014 WHO BUYS WHAT? introduces the different public-sector customers businesses may encounter and explains how agency missions, responsibilities, and organizational structures create purchasing needs. You&#8217;ll learn why \u201cgovernment\u201d is not one customer; explore federal, state, local, and other [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":2902,"comment_status":"open","ping_status":"closed","template":"","meta":{"pagelayer_contact_templates":[],"_pagelayer_content":"","elearning_container_layout":"tg-site-layout--default","elearning_sidebar_layout":"tg-site-layout--default","elearning_remove_content_margin":false,"elearning_sidebar":"default","elearning_transparent_header":"customizer","elearning_logo":0,"elearning_header_style":"default","elearning_menu_item_color":"","elearning_menu_item_hover_color":"","elearning_menu_item_active_color":"","elearning_menu_item_active_style":"","elearning_page_header":true},"class_list":["post-2828","mto-course","type-mto-course","status-publish","has-post-thumbnail","hentry","course_cat-foundation","course_difficulty-beginner"],"_links":{"self":[{"href":"https:\/\/govclass.com\/academy\/wp-json\/wp\/v2\/mto-course\/2828","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/govclass.com\/academy\/wp-json\/wp\/v2\/mto-course"}],"about":[{"href":"https:\/\/govclass.com\/academy\/wp-json\/wp\/v2\/types\/mto-course"}],"author":[{"embeddable":true,"href":"https:\/\/govclass.com\/academy\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/govclass.com\/academy\/wp-json\/wp\/v2\/comments?post=2828"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/govclass.com\/academy\/wp-json\/wp\/v2\/media\/2902"}],"wp:attachment":[{"href":"https:\/\/govclass.com\/academy\/wp-json\/wp\/v2\/media?parent=2828"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}