- 6 Sections
- 10 Lessons
- 1 Quiz
- 30m Duration
1. START HERE — Government Is a Marketplace
2. SEE THE BIG PICTURE — Who Buys Goods & Services?
3. LEARN THE LANGUAGE — Buyers, Markets & Customers
4. SEE IT IN ACTION — Find the Customer
5. CHECK WHAT YOU LEARNED
6. WHERE ARE YOU ON THE PATH? — Your Next Step
Learn how to identify the government customers most likely to buy what your business provides.
GOVCLASS™ FOUNDATION — WHO BUYS WHAT? introduces the different public-sector customers businesses may encounter and explains how agency missions, responsibilities, and organizational structures create purchasing needs.
You'll learn why “government” is not one customer; explore federal, state, local, and other public buyers; understand terms such as agency, department, office, and buying organization; and see how businesses may reach government markets as prime contractors, subcontractors, or through other market channels.
You'll also follow a business from its service offering to a potential government buyer and learn how understanding WHO BUYS WHAT? prepares you to begin identifying actual opportunities.
WHO BUYS WHAT? supports the GovClass™ Government Contractor Pathway™:
IDEA → FORM → PROTECT → IDENTIFY → REGISTER → COMPETE → PERFORM
No previous government-contracting experience is required.
GovClass™ Learning Standard:
See It → Name It → Understand It → Try It → Check It → Find Your Next Step.
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